Top 5 Beauty Retail iOS Apps in Poland - Q1 2024

In the first quarter of 2024, the top five beauty retail applications on iOS in Poland demonstrated diverse performance metrics, reflecting their market presence and user engagement. Here's a closer look at their weekly downloads and active user trends.

Sephora - Poprzednia wersja experienced fluctuating weekly downloads, peaking at around 6K in early March before declining to just over 1K by the end of the quarter. Active users ranged from nearly 20K at the beginning of January, climbing to a high of 24.3K in early March, but then dropping to 15K by the end of March.

Douglas.pl - Perfumeria saw consistent weekly downloads with a notable peak of approximately 6.2K in the last week of February. Active users showed a strong performance, starting at nearly 30K in January, peaking at around 32K at the end of February, and maintaining around 30K by the end of March.

Notino: profumi e cosmetici had a significant spike in downloads, particularly in mid-March with about 14.4K downloads. Active users mirrored this trend, peaking at 36.8K in the same period, up from around 25.5K at the beginning of the quarter.

SEPHORA - Maquillage, Parfum showed a dramatic increase in weekly downloads, jumping from 7.2K in mid-March to a remarkable 42.2K by the end of March. Active users also saw a substantial rise, from 4.6K to 29.4K in the same timeframe.

Lastly, flaconi had modest weekly downloads, peaking at approximately 1.5K at the end of February. Active user numbers started at around 2.3K in January, climbed to about 4.1K in early March, and then slightly decreased to 3K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.